Source: Health and Disability Commissioner
Essence – The Health Agency (Essence), which celebrates 13 years in business this year, today unveils its new brand purpose and identity including a refreshed website, to better reflect the specialist healthcare agency's evolution.
Ben Hart, Director of Essence, says the company, which he co-founded in 2008 before assuming sole directorship six years ago, has seen phenomenal growth over the past 18 months, marked by a bold and confident rebrand.
“Being New Zealand's leading healthcare marketing and advertising agency, our number one priority is to support our clients develop insightful communication, that closes the gap between overwhelming medical data and relatable consumer content and creative. It's about achieving better health outcomes, and that often comes through clarity of message,” says Ben.
In the past 12 months, Essence has welcomed six new team members, increasing its capability and extending its portfolio of clients, both in New Zealand and Australia.
Internal focus has been put on the addition of strategic planning, extension of medical /health content expertise and strengthening its client service team to take the agency's commitment to delivering meaningful health brand communications to the next level.
Essence GM/Strategy Director, Kristen Marks, one of two senior appointments made in 2020 to increase the agency's strategic planning offering, says recent client wins have enabled Essence to extend its focus into new therapeutic areas and industry sectors, building on the agency's repertoire of long-standing client relationships, including MSD, Astra Zeneca, Novartis, Bayer, Pfizer and Janssen.
Kristen says global events have further highlighted the importance of relevant, genuine content that deeply connects with, and understands patient's unique health experiences, often created in partnership with healthcare professionals.
“Our team has a shared passion to bring positive change and genuine, human truth to all that we do. We consistently strive to create engaging, patient-centric work that helps communicate complex information simply, to support behavioural change,” says Kristen.
To cater for the agency's expansion, Essence recently shifted its office to a dedicated space in leafy St Patrick's Square in the heart of Tamaki Makaurau.
For more information visit www.essencehealthagency.co.nz.
The Salvation Army is supporting the proposed Conversion Practices Prohibition Legislation Bill, which will outlaw this unethical practice.
The Salvation Army continues to oppose vilification of, or discrimination against, anyone on the grounds of sexuality or gender. This includes attempts to change another person's sexual orientation or gender identity, and any actions which deny a person's sexual orientation or gender identity.
Christians are called to be like God and therefore to be living examples of his love in action in the world. Conversion practices, which have been shown to be both ineffective and deeply harmful, are the antithesis of this.
We are told to “Accept one another… just as Christ accepted [us]” (Romans 15.7a), and to be “sympathetic, love one another, [and] be compassionate and humble” in our dealings with others (1 Peter 3.8). We are instructed to clothe ourselves “with compassion, kindness, humility, gentleness and patience… And over all these virtues put on love, which binds them all together in perfect unity” (Colossians 3.12,14).
The Salvation Army recognises the emotional, psychological, social and spiritual harms that these practices have caused and stands against their use in every circumstance.
Source: Hutt City Council
Whitireia is offering first-year nursing students in the Bachelor of Nursing Māori programme the chance to make a real difference and gain clinical experience within their community through hands-on training in different community situations, with an overview of Kaupapa Māori.
|“The placements allow students to engage in their communities and improve their clinical skills in the process.” Jodi Bishop (Ngāti Toa Rangatira), tutor for Bachelor of Nursing Māori says.
Nursing tutors at Whitireia used their community networks to find placements for their students and now have organisations coming to them asking if they can take part. They have worked with the likes of social housing providers, the Māori Cancer Community Authority, Mahi Toa, and the Iwi Chairs Forum.
Deni Tipene, a mother of two from Te Āti Awa, is retraining as a nurse in order to follow her passion. She is in her first year of a Bachelor of Nursing Māori at Whitireia, which she says has been excellent as it allows her to learn more about her Māori heritage while learning clinical skills.
Deni explains how her placements at the Te Āhuru Mōwai kotahitanga whanau day and at the New Zealand TeleHealth Forum have been incredibly valuable. “They have helped me realise the importance of the disparities we face in health today and reminded me why I’m studying to become a nurse,” she says.
During these community placements, the students perform blood pressure checks and connect with members of the community. As a result, the students can understand the health issues facing the community and show them that healthcare workers are approachable.
“The community is more engaged and curious, and they are thinking more about their health. For example, when getting their blood pressure checked, people will ask what it means if it’s high and sometimes even discuss booking an appointment with their nurse or doctor to get it checked,” Deni says.
Another student benefiting from these community placements is Maia Douglas-Baker of Ngāti Tūwharetoa and Te Āti Awa. Maia comes from a family of healers and was encouraged to study nursing by her mum, who is in her third year of a Bachelor of Nursing Māori at Whitireia.
Maia has just completed an eight-week placement at a Kohanga Reo where she was practising child development skills by observing the kids and aspects of their lives, such as their diets. Maia didn’t just gain clinical experience during this placement; she was also able to improve her te reo knowledge.
“At the Kohanaga Reo, you can only speak te reo in front of the kids, and I’m not fluent, so the kids would help by teaching me. My mum and koro are fluent in te reo, so it was great being able to take what I learnt back home to my whānau,” says Maia.
Next semester, the Whitireia Bachelor of Nursing Māori students will have placements at aged care facilities to further develop their clinical skills and gain real-life experience whilst making a difference.
Note: Attached is a photo of Maia Douglas-Baker.
Further information on Bachelor of Nursing Māori: The Bachelor of Nursing Māori uses theoretical and clinical learning to support Māori students to become registered nurses, capable of working in numerous multicultural settings.
The programme uses a distinct Māori pedagogy that encapsulates whānau, hāpu and iwi ways of knowing. The programme draws on both Māori and tau iwi body of knowledge that enhances ākonga learning and contributes to the graduate being competent and safe to practice in their communities and communities around the world.